For your own safety, do not include your name, phone number, or address. People will read both your profile AND message when deciding if they should write back to you. When people search on the site the following description will be their first impression of you.
If you want to be successful on POF, try this:
Talk about your hobbies.
Talk about your goals and aspirations.
Talk about yourself and what makes you unique.
Talk about your taste in music.
Conversation Starters (i.e. what you'd like to do on a first date...)
Something simple like a movie or coffee.