It's hard not to be cliche with a bio. Practically everyone enjoys most of the same things. Click on almost any random profile and you're looking at someone who likes hanging out in a park, going to movies, eating out, "likes to go out as well as stay in", want's to go on adventures with someone who is fun loving and doesn't "play games", who will be considerate and passionate, etc etc. By default I assume that everyone is a nice/fun/honest person, and I hope that others perceive me the same way. But however I attempt to describe myself, it won't be equivalent to knowing me in person. Saying something with a smile or a straight face can make all the difference in what someone means, and those facial expressions, vocal inflections, and body language don't come through on the screen.
Finding a profile of nice person with common interests is the easy part, I think the challenge in online dating is more along the lines of finding mutual attraction. But I don't mean that to sound superficial. I'm definitely looking for a strong friendship to develop. An ideal partner is someone who is your best friend as well. But I think the vast majority of people want both the friendship and the attraction.
Also, I'm not against making new friends, but I'm here seeking a long term relationship. Only time will tell how a relationship will play out, but I mean to say that I'd rather be potentially on the path to having a partner to share life with, instead of just killing time with someone.
Meeting up for coffee or something of the sort is a simple and casual way to meet face to face, but if there's any kind of connection it's nice to escape the small talk over a table thing and go do something. Be it as simple as walking around, poking our heads into local shops and looking at whatever random things, or an activity like going bowling. It's good to see what someone is like when they are engaged with their environment, when there are situations to react to, beyond just sipping on a beverage. It's hard to kind of loosen up and have fun just sitting at a table for an hour.